Digital transformation

Digital transformation is the shift from a primarily print-based publishing model toward an integrated use of digital channels, interactive content and connected communication. In the source, this includes moving beyond the e-magazine to web, video, social media and digital networks, while directing content and communications online. In the industrial-media context, the concept covers digital interviews, fair broadcasts, agenda videos, special content and systems that make publishing activity measurable through clicks, visits, views and referrals. It belongs in an archive when an article discusses the practical development or operation of a connected digital publishing ecosystem, rather than merely mentioning a website or digital tool. Digital transformation is broader than digitizing a single publication: the source presents it as the integration of magazine, web, video and social-media activity into one publishing model.